I posted how to do it in one of my threads, I’ll look for it.
The radio bezel has to come out, if you have the paddle shifters fitted it is much easier.
The bezels around the gear shift assembly were removed as well.
" Everything has been taken out of the center front console, the last item to come out was the ash tray unit. I thought I knew how to remove it - wrong. The screws at the rear of the console holding it down were removed so that both sides of the console could be sprung apart, this was easy as the bridge connecting the two sides at the rear between where the screws go had been sawed off when I added the LM21 paddle shift kit. With the sides sprung the unit could be jiggled straight out. The gear shift lever has to be moved to D. Oddly the plug for the lighter is slid sideways to remove it, a black part remains on top of the white part, confusing. The other plug and the bulb pop straight out. "
See here for photos. CLICK